About me

I’ve spent nearly 10 years in UX research, starting as a research assistant and growing into a dedicated researcher supporting enterprise software, SaaS platforms, and education technology.

My career began in 2016 as a research assistant at Citrix, where I focused on participant recruitment, session logistics, and note-taking. From there, I transitioned into an associate researcher role at GoTo, where I conducted usability studies, preference testing, and ethnographic interviews that shaped core products like GoToMeeting, GoToWebinar, and the launch of GoToStage and SimuLive webinars.

I later worked with the Customer Care team, building a structured feedback program that used agent workshops and analytics tools to surface customer pain points. This initiative informed product roadmaps and supported the rollout of tools like Clarabridge and Bold360 that drove chatbot content and customer care article creation.

On the Identity team, I partnered with engineers and product managers to strengthen account management and authentication experiences across GoTo products. I introduced weekly customer call listening sessions to foster empathy within engineering teams and led customer feedback programs like the Customer Effort Score, which tracked ease of use and guided feature improvements. I also played a key role in integrating Jive/GoToConnect customers into a unified identity system and co-creating a new admin center for enterprise administrators.

Most recently at Peachjar, I worked as a UX researcher on education-focused digital products, where I conducted generative and evaluative research. My studies directly informed design decisions, contributing to a 40% increase in feature engagement and helping district administrators and families more effectively interact with the platform.

Throughout my journey, I’ve worked across diverse team structures, from centralized UX orgs to embedded, cross-functional teams. I have built research programs that connect customer voices with business strategy. My approach blends usability testing, ethnography, customer feedback analytics, and workshop facilitation, all with a focus on translating insights into measurable impact.