Experience

Lead UX Researcher | Peachjar | APR 2023 – AUG 2025

• Led end-to-end UX research program, applying mixed methods to evaluate product usability, engagement, and adoption.

• Drove key insights for major launches (Parent App, the Jar), leading to a 40% increase in parent engagement from the previous year.

• Partnered with district stakeholders and internal success teams to optimize feature rollouts, leading to measurable improvements in product adoption and satisfaction.

UX Researcher | GoTo | FEB 2017 – SEP 2022

• Partnered with Design and Product Management to define research questions and deliver studies that informed product strategy.

• Conducted usability testing, interviews, and surveys to evaluate UI changes, driving improvements in login, authentication, and admin experience.

• Delivered research insights that supported Identity, Commerce, and Customer Care teams, shaping product decisions around SKUs, roles, and permissions.

Research Assistant | Citrix | MAY 2016 – FEB 2017

• Recruited and managed participants for research studies using direct outreach, screener surveys (Qualtrics), and Salesforce data management.

• Collaborated with lead researcher, designers, and stakeholders to plan and facilitate usability testing and prototype evaluations.

• Independently designed and moderated remote studies (click tests, IA analyses), delivering insights that directly informed product design and development.